LG 75UP7770PUB 75″ 4K Smart UHD TV

Brand: LG
Model Number: 75UP7770PUB
UPC: 0195174008140
Model Number: 75UP7770PUB
UPC: 0195174008140

LG 75UP7770PUB 75″ 4K Smart UHD TV

  • Real 4K Display
  • webOS® 6.0 & ThinQ® AI w/ Magic Remote
  • Active HDR, Filmmaker Mode™, Bluetooth Sound Ready
  • Netflix, Apple TV+, Disney+, Prime Video, LG Channels
  • Google Assistant & Alexa Built-in, Apple Airplay 2/Homekit


MSRP New: $1797.99

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Product Description

Features & Specifications




LG 75UP7770PUB 75″ 4K Smart UHD TV

Real 4K Display

LG 75UP7770PUB TV is a 4K picture that defines quality. Over 8.3 million active pixels of 4K deliver 4 times the resolution of full HD.

webOS® 6.0 & ThinQ® AI w/ Magic Remote

The newly designed home screen shows personalized content suggestions, gives you easier access to favourites, and lets you control connected devices all in one place. The redesigned Magic Remote has an ergonomic design that’s easy to hold, and its point and scroll system allows faster searching. LG 75UP7770PUB built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favourites.

Active HDR

Automatically elevate the beauty of your favourite scenes. Active HDR supports a wide range of formats for scene-byscene picture adjustment, including HDR10 and HLG.

Netflix, Apple TV+, Disney+, Prime Video, LG Channels

There’s no stopping your entertainment. LG 75UP7770PUB smart webOS® features the latest streaming apps like Disney+, Prime Video and the Apple TV app, and favourites like Netflix and LG Channels. It’s simple to find top shows, up-and-comers and get personalized content recommendations. And access it all with ease using the LG 75UP7770PUB Magic Remote.

Google Assistant & Alexa Built-in, Apple Airplay 2/Homekit

The Google Assistant and Amazon Alexa is as close as your LG 75UP7770PUB. No need for an extra device. Just ask your TV for music, weather, news, or conveniently control your connected home and smart devices. You can also cast entertainment from Apple devices to your TV using Airplay 2, including Apple’s vast library of Dolby Vision™ content. Just use your Apple devices to configure, customize and control your smart home by using HomeKit.

Brand LG   Model LG 75UP7770PUB | LG 75UP7770
Product: LG 75UP7770PUB 75" 4K Smart UHD TV
Picture (Panel)

Display Type: 4K UHD
Display Resolution: 3840 x 2160
Backlight Type: Direct

Picture (Processing)

Picture Processor: Quad Core Processor 4K
Refresh Rate: TruMotion 120 (Native 60Hz)
HDR (High Dynamic Range): Active HDR (HDR10, HLG), HDR Dynamic Tone Mapping
Contrast: No
Clarity: Double Step Noise Reduction, Sharpness Enhancer
Colour: Advanced Colour Enhancer, True Colour Accuracy
Resolution Upscaler: 4K Upscaler
Motion: No
Filmmaker Mode™: Yes


Game Optimizer: Yes
G-Sync Compatible: No
VRR (Variable Refresh Rate): No
ALLM (Auto Low Latency Mode): Yes
HGiG: Yes


LG ThinQ® AI: Yes
Google Home Compatibility: Yes (Google Home device sold separately)
Amazon Alexa Compatibility: Yes (Amazon Alexa device sold separately)
Google Assistant Built-in: Yes
Amazon Alexa Built-in: Yes
Apple AirPlay 2 / HomeKit Compatibility: Yes
Intelligent Voice Recognition: Yes
Home Dashboard: Yes
AI Picture Pro / AI Picture: No
Auto Genre Selection: No

Smart TV

Operating System: webOS® 6.0
LG Channels: Yes
LG Content Store (App Store): Yes
Full Web Browser: Yes
Sports Alert: Yes


Speaker System: 2.0 ch
Output Power: 20W (10W per Channel)
Speaker Direction: Down Firing
AI Sound Pro / AI Sound: AI Sound
Dolby Atmos®: No
WiSA Ready: No
Audio Codec: AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X
Bluetooth Surround Ready: Yes
LG Sound Sync: Yes


Wi-Fi® Standard: Wi-Fi Certified 802.11ac
Bluetooth® Support: Version 5.0
HDMI-CEC (Simplink): Yes
TV Tuner: ATSC, Clear QAM
Mobile Connectivity: Yes

Inputs & Outputs

HDMI Input: 2 (Side)
Audio Return Channel (ARC): eARC (HDMI 2)
USB Ports (v 2.0): 1 (Side)
Composite Input (AV): No
Ethernet Input: Yes
RS-232C Input (Mini Jack): No
Digital Audio Output (Optical): Yes


Power Supply (Voltage, Hz): AC 120 V~ 50/60 Hz
Standby Power Consumption: Under 0.5W


TV Dimenions with Stand (WxHxD): 1678 x 1027 x 362 mm / 66.06” x 40.43” x 14.25”
TV Dimenions without Stand (WxHxD): 1678 x 964 x 59.9 mm / 66.06” x 37.95” x 2.36”
Packaging Dimensions (WxHxD): 1880 x 1115 x 200 mm / 74.01” x 43.90” x 7.87”
Stand Dimension (WxD): 1344 x 362 mm / 52.91” x 14.25”
TV Weight with Stand: 32.1 kg / 70.77 lbs
TV Weight without Stand: 31.4 kg / 69.23 lbs
Packaging Weight: 41.5 kg / 91.5 lbs
VESA Mounting (W x H): 400 x 400

Accessories Included

Magic Remote Control: Included in box
Remote Control Battery: Yes
Power Cable: Yes
Quick Start Guide: Yes
E-Manual: Yes

Television - Refresh Rate

Television Features

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Screen Resolution

Screen Size

Receivers - HDMI Inputs



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LG offers a 1 year warranty