LG OLED77W8 Signature 77″ OLED TV – 4K HDR AI Smart TV
The LG OLED77W8 ultra-thin wallpaper design allows the television to mount virtually flush with the wall so it seems to blend in, a feat only possible with uniquely sophisticated LG OLED TV technology.
The Color of Dreams
Cinemas are famous for achieving the summit of vibrant, accurate color. The perfect black canvas and expanded color gamut of the LG OLED TV with AI ThinQ intensify its vast palette to match that level of color vibrance, recreating cinematic experience as intended by filmmakers.
A Brilliant Brain
LG—the industry leaders of OLED TVs—made the Best TV Ever even better by developing the α9 Intelligent Processor. LG’s most powerful processor ever provides true-to-life images with incredibly rich colors, sharpness and depth to deliver the ultimate picture quality.
Delivering the Film Maker’s Vision
LG OLED TV with AI ThinQ features comprehensive support of major high dynamic range formats including Dolby Vision, Advanced HDR by Technicolor®—the movie industry’s color experts—plus HDR10 and HLG, both with LG’s advance tone mapping technology that provides scene-by-scene optimization.
Trust the Color Experts
The same renowned Technicolor technology that helps perfect premium Hollywood movies and TV shows can now be found in LG AI OLED TV with ThinQ. The Technicolor Expert Mode optimizes the color performance, which allows for content to be displayed as intended by cinematographers.
Enhanced HDR10 and HLG
Generic HDR 10 and HLG are rendered with LG’s proprietary algorithm. All types of content are displayed with striking brightness from applying dynamic tone mapping on a frame by frame basis.
Cinematic Sound at Home with Dolby Atmos
Bring big-screen surround sound to the living room: crickets chirping all around, a monster roaring from behind, or a plane soaring overhead. Dolby Atmos content creates a more detailed sound experience that appears to come from everywhere for a wonderfully realistic, immersive experience.
Less is So Much More
The uniquely minimalist picture-on-wall aesthetic of the LG SIGNATURE OLED TV W8 enables the television to be mounted virtually flush with the wall. It seems to blend in, a feat only possible with uniquely sophisticated LG OLED TV technology.
LG OLED TV Meets Artificial Intelligence
LG OLED TVs with AI ThinQ become the hub for your connected smart devices. Beyond apps and entertainment, LG AI TV uses intelligent voice control to create a hub for the smart home and beyond.
*Usage of the built-in Google Assistant feature requires activation by Google – expected in the near future. Service limited to certain languages. Some features require 3rd party service subscription. Requires LG Magic Remote and separate purchase may be necessary.