Sony XBR-49X950H 49″ 4K HDR Full Array LED TV
4K HDR TV with Picture Processor X1™ Ultimate, Full Array LED and Acoustic Multi-Audio™
Reproduces a wider, more precise range of colours
By widening the Sony XBR-49X950H colour spectrum, TRILUMINOS powered by our X1 processors reproduces more colours than a conventional television. It analyzes and processes data in every image to make colours even more natural and precise so pictures are closer than ever to real life.
Making fast-moving scenes bright and clear
On some screens, sports and fast action scenes can seem to go by in a blur. Our latest X-Motion Clarity™ technology in the Sony XBR-49X950H keeps everything smooth, bright and clear. Each ‘blink’ is individually controlled and its duration optimized, while brightness is boosted when needed, so you won’t miss a thing.
Supreme resolution, whatever you’re watching
Any kind of content can be upconverted to lifelike 4K resolution with Sony’s unique features. Our X1™ Ultimate, twice as fast as the X1™ Extreme, precisely analyzes and processes data to enrich 4K pictures with real world detail and texture. Even images filmed in 2K and Full HD are upscaled close to 4K by 4K X-Reality™ PRO using a unique 4K database. Resolution of each subject is then optimized by Object-based Super Resolution to reproduce virtually real world textures.
Enjoy the precision of lifelike contrast
Discover how real pictures can be when you bring out the fine details with the Sony XBR-49X950H . With zones of LEDs lit independently, Full Array LED provides more realistic contrast by making light areas lighter and dark areas darker. Contrast is further enhanced by X-tended Dynamic Range™ PRO, which adjusts brightness for higher peaks in glare and deeper blacks in shadow.
Super Bit Mapping HDR
There are thousands of tones, shades and gradations of light in a sunset. Super Bit Mapping HDR reveals them with te Sony XBR-49X950H . It creates smooth, natural 4K TV picture quality as you watch, without the “banding” that can occur on other TVs.
Object-based HDR remaster
With Object-based HDR remaster, the colour in individual objects on the Sony the XBR-49X950H screen is analysed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures and more realistic pictures.
Dual database processing
One database is used to clean the picture, reducing on-screen noise. The other is used to upscale the resolution, improving clarity. These two powerful image improvement databases work together, dynamically improving pixels in real time. Each database has tens of thousands of references, amassed from our experience creating content for TV and movies over the years.
Enjoy multidimensional sound with S-Force Front Surround
Hear sound as you would from a separate multi surround speaker. By up converting inputs, the Sony XBR-49X950H S-Force Front Surround virtually reproduces a multi surround speaker system within your TV so you can enjoy all the thrills of more immersive sound.
Clearly hear voices
With Voice Zoom, you can hear human speech clearly without having to turn up the volume-ideal for news bulletins and documentaries.
Supreme pictures and sound, whatever the environment
Sit back and enjoy the best possible viewing experience. Sony’s unique ambient optimization technology automatically adjusts picture and sound to your environment.
Our slim and simple one-slate design keeps you focused on the screen while blending harmoniously in any room environment.
Aluminum flush surface
Keeps you focused on the picture, not the television.
Cable clutter minimized
Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.
Over 5,000 apps, more than any other smart TV
Sony’s Android Smart TV has an unbeatable number of apps. Choose the ones that make your life more fun and entertaining.
No more waiting
Apps start fast and there’s no more waiting when you switch between apps-Netflix starts 4x faster than before.
Control your TV and smart devices, remote-free
With the Google Assistant, you can ask your Sony XBR-49X950H TV to connect and communicate with your smart devices-including security cameras and appliances-no remote required. It’s truly effortless and offers the ultimate hands-free experience.