Sony XBR-49X950H 49″ 4K HDR Full Array LED TV


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Sony XBR-49X950H 49″ 4K HDR Full Array LED TV

  • Everything you watch looks like near-4K HDR with the powerful Picture Processor X1™ Ultimate
  • See exactly what the creator intended with the advanced colour and gradation of TRILUMINOS™
  • Enhanced brightness, incredible contrast with Full Array LED and X-tended Dynamic Range™
    PRO 6x.
  • With easy access to all your favourite content, services and devices, our Android Smart TVs make
    life simpler, hands-free

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SKU: XBR49X950H Categories: ,

Frequently Bought Together

XBR-85X950H+Sony HT-ST5000+
Price for all three:   $3,135.99

Product Description

Sony XBR-49X950H 49″ 4K HDR Full Array LED TV

4K HDR TV with Picture Processor X1 Ultimate, Full Array LED and Acoustic Multi-Audio

Reproduces a wider, more precise range of colours

By widening the Sony XBR-49X950H colour spectrum, TRILUMINOS powered by our X1 processors reproduces more colours than a conventional television. It analyzes and processes data in every image to make colours even more natural and precise so pictures are closer than ever to real life.


Making fast-moving scenes bright and clear

On some screens, sports and fast action scenes can seem to go by in a blur. Our latest X-Motion Clarity technology in the Sony XBR-49X950H keeps everything smooth, bright and clear. Each ‘blink’ is individually controlled and its duration optimized, while brightness is boosted when needed, so you won’t miss a thing.

Supreme resolution, whatever you’re watching

Any kind of content can be upconverted to lifelike 4K resolution with Sony’s unique features. Our X1 Ultimate, twice as fast as the X1 Extreme, precisely analyzes and processes data to enrich 4K pictures with real world detail and texture. Even images filmed in 2K and Full HD are upscaled close to 4K by 4K X-Reality PRO using a unique 4K database. Resolution of each subject is then optimized by Object-based Super Resolution to reproduce virtually real world textures.

Enjoy the precision of lifelike contrast

Discover how real pictures can be when you bring out the fine details with the Sony XBR-49X950H . With zones of LEDs lit independently, Full Array LED provides more realistic contrast by making light areas lighter and dark areas darker. Contrast is further enhanced by X-tended Dynamic Range PRO, which adjusts brightness for higher peaks in glare and deeper blacks in shadow.

Super Bit Mapping HDR

There are thousands of tones, shades and gradations of light in a sunset. Super Bit Mapping HDR reveals them with te Sony XBR-49X950H . It creates smooth, natural 4K TV picture quality as you watch, without the “banding” that can occur on other TVs.

Object-based HDR remaster

With Object-based HDR remaster, the colour in individual objects on the Sony the XBR-49X950H screen is analysed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures and more realistic pictures.

Dual database processing

One database is used to clean the picture, reducing on-screen noise. The other is used to upscale the resolution, improving clarity. These two powerful image improvement databases work together, dynamically improving pixels in real time. Each database has tens of thousands of references, amassed from our experience creating content for TV and movies over the years.


Enjoy multidimensional sound with S-Force Front Surround

Hear sound as you would from a separate multi surround speaker. By up converting inputs, the Sony XBR-49X950H S-Force Front Surround virtually reproduces a multi surround speaker system within your TV so you can enjoy all the thrills of more immersive sound.

Clearly hear voices

With Voice Zoom, you can hear human speech clearly without having to turn up the volume-ideal for news bulletins and documentaries.


Supreme pictures and sound, whatever the environment

Sit back and enjoy the best possible viewing experience. Sony’s unique ambient optimization technology automatically adjusts picture and sound to your environment.

One-Slate Design

Our slim and simple one-slate design keeps you focused on the screen while blending harmoniously in any room environment.

Aluminum flush surface

Keeps you focused on the picture, not the television.

Cable clutter minimized

Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.


Over 5,000 apps, more than any other smart TV

Sony’s Android Smart TV has an unbeatable number of apps. Choose the ones that make your life more fun and entertaining.

No more waiting

Apps start fast and there’s no more waiting when you switch between apps-Netflix starts 4x faster than before.

Control your TV and smart devices, remote-free

With the Google Assistant, you can ask your Sony XBR-49X950H TV to connect and communicate with your smart devices-including security cameras and appliances-no remote required. It’s truly effortless and offers the ultimate hands-free experience.

Additional Information


– Model Year: 2020
– Tuner Channel Coverage (Analog): VHF: 2-13/UHF: 14-69/CATV: 1-135
– TV System (Digital Terrestrial): ATSC
– Tuner Channel Coverage (Digital Terrestrial): VHF: 2-13/UHF: 14-69
– TV System (Digital Cable): Clear QAM
– Tuner Channel Coverage (Digital Cable): CATV: 1-135
– Number of Tuners (Terrestrial/Cable): 1(Digital/Analog)
– Color Space: sRGB/BT709,BT2020,AdobeRGB,DCI
– TV System (Analog): M
– Color System: NTSC
– Operating System: Android 9.0 Pie
– On-board Storage (GB): 16GB
– X-Wide Angle: Yes
– Backlight dimming type: Local Dimming
– TRILUMINOS Display: Yes
– X-tended Dynamic Range PRO/ X-tended Dynamic Range: X-tended Dynamic Range PRO
– Display type: LCD
– Screen Size for WEB(diagonal, cm, integer or 1st decimal): 215 cm
– Backlight type: Full Array LED
– Display resolution (H x V, pixels): 3840×2160
– Screen Size (inch, measured diagonally): 85″(84.6″)
– Viewing Angle (Right/Left): 178(89/89) degree
– Viewing Angle (Up/Down): 178(89/89) degree
– Display Resolution: QFHD
– Aspect Ratio: 16:9
– Object-based Super Resolution: Yes
– Precision Color Mapping: Yes
– Face Area Detection: Yes
– Picture modes: Vivid,Standard,Cinema,Game,Graphics,Photo,Custom,Dolby Vision Bright,Dolby Vision Dark,Netflix calibrated
– Auto Wide: Yes
– Wide Mode: Auto/Wide Zoom/Normal/Full/Zoom
– Wide Mode: Normal/Full1/Full2 for PC
– 4:3 Default: Yes
– Video Processing: 4K X-Reality PRO
– Motion enhancer: X-Motion Clarity, Auto mode
– 24p True Cinema: Yes
– Live Colour™ Technology: Yes
– CineMotion/Film Mode/Cinema Drive: Yes
– 4K Processor: Picture Processor X1 Ultimate
– HDR (High Dynamic Range) compatibility: Yes(HDR10,HLG,Dolby Vision)
– Panel Refresh Rate (Native Hertz): 120Hz
– Dual database processing: Yes
– Super Bit Mapping™ HDR: Yes
– Object-based HDR remaster: Yes
– Dynamic Contrast Enhancer: Yes
– Channel: 2ch
– Speaker Position: Side Back + Down Firing
– Bass/Treble/Balance: Balance
– Speaker Type: Acoustic Multi-Audio
– Audio Power Output: 10W + 10W
– Speaker Configuration: Full Range (Bass Reflex) (25 x 135mm) x 2, Tweeter x 2
– Digital audio out (Optical) format: Two channel linear PCM: 48kHz 16bits, Dolby Audio, DTS
– Dolby Atmos: Yes
– Acoustic Auto Calibration: Yes
– Speaker Type-2: Sound Positioning Tweeter
– Clear Phase: Yes
– Auto Surround: Yes
– DTS audio format support: DTS Digital Surround
– Sound modes: Standard, Dialog, Cinema, Music, Sports, Dolby Audio
– S-Master: S-Master Digital Amplifier
– Simulated surround sound: S-Force Front Surround
– Dolby audio format support: Dolby Audio, Dolby Atmos
– Voice Zoom: Voice Zoom
– HDMI Audio Return Channel(ARC): Yes (eARC/ARC)
– Advanced Auto Volume: Yes
– Auto Mute (on no signal): Yes(Audio only)
– HDMI input Audio format: 5.1 channel linear PCM: 32/44.1/48/88.2/96/176.4/192kHz 16/20/24bits, Dolby Audio, Dolby Atmos, DTS
– ARC output format: Two channel linear PCM: 48kHz 16bits, Dolby Audio, Dolby Atmos, DTS
– Apple AirPlay: Yes*1
– Apple HomeKit: Yes*1
– Home Network Feature: Home Network Client, Home Network Renderer
– Wi-Fi Direct: Yes
– Wi-Fi Certified: Yes
– Screen mirroring(Miracast™): Yes (only for B2B purpose)
– Video & TV SideView (iOS/Android): Yes
– Related Info: Yes (US / Canada / MX(STB))
– Wi-Fi Standard: a/b/g/n/ac
– Wi-Fi Frequency: 2.4GHz/5GHz (for Wi-Fi Direct: 2.4GHz Only)
– Internet Browser: Vewd (Not pre-installed)
– Codec for Home Network: WEBM:VP9/AC4/ogg/AAC/ARW(Screen nail only)
– Wireless LAN: Integrated
– Electronic Program Guide (EPG): Yes
– USB playback codecs: WEBM:VP9/AC4/ogg/AAC/ARW(Screen nail only)
– Built-in Mic: Yes
– Screen Reader: Yes
– Audio Description: Yes
– Text Magnification: Yes
– Accessibility Shortcut: Yes
– Switch Access: Yes
– Auto Picture Mode: Yes
– Text Input Language: ENG / FRA / GER / HEB / ITA / RUS / SPA / VIE / JPN
– Chromecast built-in: Yes
– Voice Search: Yes*2
– Application Store: Yes (Google Play Store)
– i-Manual: Yes
– Parental Control: Yes
– Channel Block (with password): Yes(Analog&Digital)
– Show/Hide Channels: Yes(Digital&Analog)
– On Screen Clock: Yes
– Sleep Timer: Yes
– On/Off Timer: Yes
– USB drive format support: Yes (Supported File System: FAT16/FAT32/exFAT/NTFS)
– Auto Shut-off: Yes
– Sensor: Light
– Power Consumption (On Mode) for Energy Star (For Americas): –
– Power Consumption (Standby Mode) for Energy Star (For Americas): –
– Dynamic Backlight Control: Yes
– Power Saving Mode / Back Light Off Mode: Yes
– Auto Calibration with CalMAN: Yes
– Netflix Calibrated mode: Yes
– Closed Captions (Analog): Closed Caption
– Closed Captions (Digital): Closed Caption
– Demo Mode: Yes(e-POP only)
– Hotel Mode Menu: Yes
– RS-232C Control: Yes
– Stand Color: Dark Silver
– Bezel Design: Aluminum Bezel
– Cable Management: Yes
– Frame color: Black
– Stand Design: Metal Blade Stand
– Illumination LED: Yes
– HDMI Signal: 4096x2160p(24,60Hz), 3840x2160p(24,30,60Hz), 1080p(30,60,120Hz), 1080/24p, 1080i(60Hz), 720p(30,60Hz), 720/24p, 480p
– HDCP: HDCP2.3(for HDMI1/2/3/4)
– Bluetooth profile support: Version 4.2
– Bluetooth profile support: HID/HOGP/SPP/A2DP/AVRCP
– 4K 60P High-Quality formats: HDMI IN1, IN2, IN3, IN4 ports for 4K(up to 18Gbps) signal
– AC Power Input: C18 INLET (REAR)
– RF (Terrestrial/Cable) Connection Input(s): 1(Bottom)
– Composite Video Input(s): 1(Side)
– HDMI inputs total: 4(1Side,3Bottom)
– Analog Audio Input(s) (Total): 1(Side Analog Conversion)
– Digital Audio Output(s): 1(Bottom)
– Headphone Output(s): 1(Side)
– USB ports: 2(Side)/1(Bottom)
– Ethernet inputs: 1(Bottom)
– RS-232C Input(s): 1(Side)
– HDMI PC Input Format: 640×480(31.5kHz,60Hz), 800×600(37.9kHz,60Hz), 1024×768(48.4kHz,60Hz), 1280×1024(64.0kHz,60Hz), 1152×864(67.5kHz,75Hz), 1600×900(55.9kHz,60Hz), 1680×1050(65.3kHz,60Hz), 1920×1080(67.5kHz,60Hz), 3840x2160p(30Hz), 3840x2160p(60Hz, 8bits)
– Power Requirements (voltage): AC 120V for UL cUL AC 110-240V for other
– Power Requirements (frequency): 60Hz for UL cUL 50/60Hz for other
– Rated Power Consumption: 417W
– Power Consumption (in Standby): 0.5W
– Annual Power Consumption: 476kWh/Year
– VESA® Hole Spacing Compatible: Yes
– VESA® Hole Pitch(W x H): 400×400 mm / 15 3/4 x 15 3/4 inch
– Dimension of TV without Stand (W x H x D): 1910x1099x74 mm / 75 1/4 x 43 3/8 x 3 inch
– Dimension of TV with Stand (W x H x D): 1910x1179x412 mm / 75 1/4 x 46 1/2 x 16 1/4 inch
– Dimension of Package Carton (W x H x D): 2026 x 1231 x 284 mm / 79 7/8 x 48 1/2 x 11 1/4 inch
– Stand Width: 1766 mm / 69 5/8 inch
– AC Cable Length: 2000mm
– Weight of TV without Stand: 46 Kg / 101.4 lb
– Weight of TV with Stand: 49 Kg / 108 lb
– Weight of Package Carton(Gross): 64 kg / 141lb.
– Voice Remote Control: RMF-TX500U
– Batteries: LR03
– AC Power Cord Spec: (C17) (US) (2pin) (flat blades Polarity)
– Operating Instructions: US,FR,ES
– Quick Setup Guide / Supplement CUE (GA): US,FR,ES,PT
– Table Top Stand: Separate(assembly required)



Screen Resolution

4K Ultra HD

Television Features

Apple Airplay, ARC, Bluetooth, Chromecast, Google Assistant, HDR, Mountable, Smart TV

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