2020 The Serif 4K Smart TV
Designed for every place, at every moment, from every angle
360 All Round Design
Enjoy the view of your TV from all angles. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.
Detachable Floor Stand
Place The Serif literally anywhere in the room. It comes with an elegant metal stand that pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile.
New ways to enjoy content
NFC on TV
When you need some music, just connect and enjoy your view.
Colour Volume 100% & HDR 10+
Samsung Quantum Dot technology uses nano-sized quantum dots to produce 100% colour volume, so even if the scene is too bright or dark, you'll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.
Fits perfectly wherever you put it
'I' Shaped Design
The capital ‘I’ presents a bold look that’s certain to catch the eyes of any beholder. The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. Get the ‘I’ to claim the scene.
Enjoy every moment with The Serif
Ambient Mode +
Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one--The Serif gives you a range of choices and settings that transform your TV how you like.