SONY X90K BRAVIA XR Full Array 4K UHD HDR Smart TV
MODELS
CES® 2022 Best of Innovation Awards Honouree
Award to BRAVIA CAM 1
CES® 2022 Innovation Awards, Award to BRAVIA CORE
Next-generation picture and sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly life-like experience. It understands how the human eye focuses, cross-analyzing images to give real-life depth, extraordinary contrast and beautifully vivid colours.
Full Array contrast with life-like depth
Our Full Array LED, powered by Cognitive Processor XR™, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real-life colour and depth.
Full Array contrast with life-like depth
Our Full Array LED, powered by Cognitive Processor XR™, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real-life colour and depth.
Sound from the screen—pictures and sound in harmony
Enjoy sound that precisely matches what’s on screen with Acoustic Multi-Audio™ technology. Sound-positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience
Sound from the screen—pictures and sound in harmony
Enjoy sound that precisely matches what’s on screen with Acoustic Multi-Audio™ technology. Sound-positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience
Watch what you love. Control it with your voice
Your TV is now more helpful than ever. Use your voice remote to easily find your favourite movies, shows and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, “what should I watch?” Even get answers on screen, control smart-home devices and more.
Watch what you love. Control it with your voice
Your TV is now more helpful than ever. Use your voice remote to easily find your favourite movies, shows and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, “what should I watch?” Even get answers on screen, control smart-home devices and more.
Renew, recycle and reduce, designed for the environment
Sony BRAVIA TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The X80K uses recycled plastics in its bezel. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.
Renew, recycle and reduce, designed for the environment
Sony BRAVIA TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The X80K uses recycled plastics in its bezel. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.
XR Picture
A wide colour spectrum for real-world shades and hues
Powered by Cognitive Processor XR™, our Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. It can detect colour from saturation, hue and brightness to deliver natural shades in every detail, especially in greens and reds.
A wide colour spectrum for real-world shades and hues
Powered by Cognitive Processor XR™, our Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. It can detect colour from saturation, hue and brightness to deliver natural shades in every detail, especially in greens and reds.
Enjoy more depth with deep blacks and extra brightness
Our Cognitive Processor XR™ enhances pictures in the same way as your eyes focus for real-life colour and depth. By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Scenes look more real with extra depth and detail.
Enjoy more depth with deep blacks and extra brightness
Our Cognitive Processor XR™ enhances pictures in the same way as your eyes focus for real-life colour and depth. By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Scenes look more real with extra depth and detail.
Recreating lost texture, all your content upscaled to 4K
With XR 4K Upscaling, you’ll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures.
Recreating lost texture, all your content upscaled to 4K
With XR 4K Upscaling, you’ll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures.
Intelligent motion processing for fast-moving, blur-free scenes
Catch up with your friends and family on the big screen. Enjoy more fun when you pair your TV with BRAVIA CAM.
XR Sound
Powerful sound from the screen, matches pictures precisely
Our Acoustic Multi-Audio™ technology includes sound-positioning tweeters to ensure high-frequency sounds come from the right place in the scene, precisely matching what’s on screen. With X-Balanced speakers, you’ll hear clear, high-quality sound.
Powerful sound from the screen, matches pictures precisely
Our Acoustic Multi-Audio™ technology includes sound-positioning tweeters to ensure high-frequency sounds come from the right place in the scene, precisely matching what’s on screen. With X-Balanced speakers, you’ll hear clear, high-quality sound.
All your entertainment upscaled to 3D surround sound
With BRAVIA XR™, everything you watch gets the true surround-sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.
Voice Zoom™ 2 enhances voices for clearer dialogue
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.
Voice Zoom™ 2 enhances voices for clearer dialogue
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.
Smart TV Features
Step up to even better viewing, optimized with BRAVIA CAM
Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they’re just right. Audio is clearer with picture brightness tailored to your viewing environment.
Step up to even better viewing, optimized with BRAVIA CAM
Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they’re just right. Audio is clearer with picture brightness tailored to your viewing environment.
Enjoy video chat with friends and family on the big screen
Catch up with your friends and family on the big screen. Enjoy more fun when you pair your TV with BRAVIA CAM.
Enjoy video chat with friends and family on the big screen
Catch up with your friends and family on the big screen. Enjoy more fun when you pair your TV with BRAVIA CAM.
What you want to watch, all in one place
Easily access all your favourite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organizes them just for you.
What you want to watch, all in one place
Easily access all your favourite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organizes them just for you.
Just for you
Discover new movies and shows from across your subscriptions and content available to you. There’s even a special Kids Profile that helps you guide children to age-appropriate content so they’re never watching something they shouldn’t be. Set favourite kid themes, limit how long they can watch TV, and even set bedtimes.
Easily control your smart home
Use your voice to control smart-home devices throughout your home. Adjust room temperature, lighting, and more—just ask Google.
Easily control your smart home
Use your voice to control smart-home devices throughout your home. Adjust room temperature, lighting, and more—just ask Google.
Supersize your smartphone favourites
Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.
Simple remote
Easy to wipe, stays clean
Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.
Easy to wipe, stays clean
Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.
Control all your devices with one smart remote
All your connected devices can be controlled with our smart remote. One-button-access to video-on-demand services brings shows and movies into your room in seconds.
Design
Beautiful minimalist design that maximizes entertainment
Our minimalist One Slate design maximizes the screen and minimizes the bezel so you stay focused on what’s important—the picture. Enjoy truly immersive big-screen viewing without distraction.
Beautiful minimalist design that maximizes entertainment
Our minimalist One Slate design maximizes the screen and minimizes the bezel so you stay focused on what’s important—the picture. Enjoy truly immersive big-screen viewing without distraction.
Versatile premium stand, designed for any TV positioning
A versatile two-way stand gives you the choice of a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system.
Flush Surface for more immersive viewing
As the bezel is extremely narrow, your eyes naturally focus on the picture, not what’s areound it.
Flush Surface for more immersive viewing
As the bezel is extremely narrow, your eyes naturally focus on the picture, not what’s areound it.
Metal Slim Blade Stand, luxurious look and feel
Our slimline metal stand has been designed to perfectly match the TV and harmonize with your room and decor.
Watch Netflix in studio quality, automatically optimized
Our minimalist One Slate design maximizes the screen and minimizes the bezel so you stay focused on what’s important—the picture. Enjoy truly immersive big-screen viewing without distraction.
Watch Netflix in studio quality, automatically optimized
Our minimalist One Slate design maximizes the screen and minimizes the bezel so you stay focused on what’s important—the picture. Enjoy truly immersive big-screen viewing without distraction.
Optimizing pictures for all your favourites
Enjoy more content as the creator intended. With BRAVIA CORE Calibrated mode, all movies including IMAX Enhanced™ titles will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.
