SONY X95K BRAVIA XR 4K HDR Mini LED Smart TV
MODELS
CES® 2022 Best of Innovation Awards Honouree
Award to BRAVIA CAM
CES® 2022 Innovation Awards
Award to BRAVIA CORE
Next-generation picture and sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly life-like experience. It understands how the human eye focuses, cross-analyzing images to give real-life depth, extraordinary contrast and beautifully vivid colours.
Scenes full of contrast and brightness, precisely controlled
Powered by Cognitive Processor XR™, the unique XR Backlight Master Drive precisely controls our latest-generation Mini LED backlight in this X95K 4K BRAVIA XR TV for brightness you can feel. You’ll enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones, with almost no flare or halos around highlights.
Sound from the screen—pictures and sound in harmony
Enjoy sound that precisely matches what’s on screen with Acoustic Multi-Audio™ technology. Sound-positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience.
Hands-free help from
Renew, recycle and reduce, designed for the environment
Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. The A80K uses recycled plastics in its rear cover.The A90K uses Sony-developed SORPLAS™ with a recycle rate of up to 85% in its rear cover.
Bring the cinematic experience home; enjoy movies included with BRAVIA XR™
Available now on BRAVIA CORE™
Perfect for PlayStation®5
Pair your BRAVIA XR TV with a PlayStation®5 console to get a fantastic gaming experience. With immersive picture and sound, you’ll feel like you’re right in the middle of the action.
XR PICTURE
See incredible depth with intense contrast and brightness
Our XR Backlight Master Drive uses a unique local dimming algorithm to control thousands of tiny, high-density Mini LEDs with absolute precision and independence. It focuses light for maximum brightness almost without flare or halos around highlights. Scenes are full of dazzling lights, deep blacks and natural mid tones.
See incredible depth with intense contrast and brightness
Our XR Backlight Master Drive uses a unique local dimming algorithm to control thousands of tiny, high-density Mini LEDs with absolute precision and independence. It focuses light for maximum brightness almost without flare or halos around highlights. Scenes are full of dazzling lights, deep blacks and natural mid tones.
A wide colour spectrum for real-world shades and hues
Powered by our Cognitive Processor XR™, XR Triluminos Pro enables X95K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.
A wide colour spectrum for real-world shades and hues
Powered by our Cognitive Processor XR™, XR Triluminos Pro enables X95K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.
Recreating lost texture, all your content upscaled to 4K
With XR 4K Upscaling, you’ll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures.
Recreating lost texture, all your content upscaled to 4K
With XR 4K Upscaling, you’ll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures.
Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR™ with XR Motion Clarity™ analyzes motion across several frames to ensure action stays smooth, bright and clear.
Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR™ with XR Motion Clarity™ analyzes motion across several frames to ensure action stays smooth, bright and clear.
Next-generation picture and sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly life-like experience. It understands how the human eye focuses, cross-analyzing images to give real-life depth, extraordinary contrast and beautifully vivid colours.
X-Wide Angle
X-Anti Reflection
XR SOUND
Powerful sound from the screen, matches pictures precisely
Our Acoustic Multi-Audio™ technology includes sound-positioning tweeters to ensure high-frequency sounds come from the right place in the scene, precisely matching what’s on screen. These sound-positioning tweeters precisely manage sound positioning in high-tone areas for enhanced realism, while left and right subwoofers deliver powerful bass wherever you place your TV.
Powerful sound from the screen, matches pictures precisely
Our Acoustic Multi-Audio™ technology includes sound-positioning tweeters to ensure high-frequency sounds come from the right place in the scene, precisely matching what’s on screen. These sound-positioning tweeters precisely manage sound positioning in high-tone areas for enhanced realism, while left and right subwoofers deliver powerful bass wherever you place your TV.
All your entertainment upscaled to 3D surround sound
With BRAVIA XR™, everything you watch gets the true surround-sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.
All your entertainment upscaled to 3D surround sound
With BRAVIA XR™, everything you watch gets the true surround-sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.
Best with Sony Audio
Paired with Sony audio equipment, our latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.
Acoustic Center Sync
When you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the centre speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.
Ready for 360 Spatial Personalizer
Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spacious surround sound. With selected Sony headphones, you can also enjoy simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).
Voice Zoom™ 2 enhances voices for clearer dialogue
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.
Voice Zoom™ 2 enhances voices for clearer dialogue
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.
Supreme picture quality and sound, whatever the environment
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light sensor automatically adjusts picture and sound to your environment.
Ambient Optimization
Light Sensor
Acoustic Auto Calibration
Step up to even better viewing, optimized with BRAVIA CAM
Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they’re just right. Audio is clearer with picture brightness tailored to your viewing environment.
Discover new ways to enjoy TV with BRAVIA CAM
You’re always in the best seat in the house with BRAVIA CAM. It recognizes where you’re sitting and optimizes the picture and sound accordingly. There’s also gesture controls and other new experiences waiting to be explored.
Discover new ways to enjoy TV with BRAVIA CAM
You’re always in the best seat in the house with BRAVIA CAM. It recognizes where you’re sitting and optimizes the picture and sound accordingly. There’s also gesture controls and other new experiences waiting to be explored.
Enjoy video chat with friends and family on the big screen
Catch up with your friends and family on the big screen. Enjoy more fun when you pair your TV with BRAVIA CAM.
SMART TV FEATURES
What you want to watch, all in one place
Easily access all your favourite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organizes them just for you.
Just for you
Discover new movies and shows from across your subscriptions and content available to you. There’s even a special Kids Profile that helps you guide children to age-appropriate content so they’re never watching something they shouldn’t be. Set favourite kid themes, limit how long they can watch TV, and even set bedtimes.
Easily control your smart home
Use your voice to control smart-home devices throughout your home. Adjust room temperature, lighting, and more—just ask Google.
Easily control your smart home
Use your voice to control smart-home devices throughout your home. Adjust room temperature, lighting, and more—just ask Google.
Supersize your smartphone favourites
Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.
SIMPLE REMOTE
Easy to wipe, stays clean
Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.
Easy to wipe, stays clean
Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.
Control all your devices with one smart remote
All your connected devices can be controlled with our smart remote. One-button-access to video-on-demand services brings shows and movies into your room in seconds.
DESIGN
A beautiful design — all immersion, no distraction
Our minimalist One Slate design with Seamless Edge features a single pane of tempered glass in a minimized bezel to keep you focused on the picture. Enjoy truly immersive big-screen viewing without distraction.
Actual look may differ depending on TV size.
Intuitive 3-way multi-position stand, versatile for any TV positioning
A three-way multi-position stand gives you the choice of a standard setting that focuses you more on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.
Intuitive 3-way multi-position stand, versatile for any TV positioning
A three-way multi-position stand gives you the choice of a standard setting that focuses you more on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.
Metal Flush Surface for Immersive viewing
The premium metal bezel is extremely narrow, so your eyes naturally focus on the picture, not what’s around it.
Clutter-free, all-round beauty
A concealed cable track keeps wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.
Even more studio-quality entertainment, as the creator intended
With a range of technologies that preserve the creator’s intent, including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.2
STUDIO-QUALITY ENTERTAINMENT
Watch Netflix in studio quality, automatically optimized
Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of BRAVIA XR TV to immerse you in your favourite shows by optimizing the picture brightness based on your room lighting conditions.
Watch Netflix in studio quality, automatically optimized
Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of BRAVIA XR TV to immerse you in your favourite shows by optimizing the picture brightness based on your room lighting conditions.
Optimizing pictures for all your favourites
Enjoy more content as the creator intended. With BRAVIA CORE Calibrated mode, all movies including IMAX Enhanced™ titles will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.
