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See why we've been recognized as the No. 1 TV brand for the 18th consecutive year
AI Upscaling
Upscale content into a near 4K or 8K experience and follow every split-second play with an assist from AI
Samsung Knox Security
Multi-layered security shielding your data, pin codes, and passwords. Regular updates protect your TV and connected devices
SmartThings
Control and automate all of your home's compatible smart devices with the Smart Things app
Extensive Content
Access 800+ free channels including Samsung TV Plus. Gaming Hub lets you play console games without a console. Just connect a controller & play
Sustainability
Our best practices include using upcycled packaging with recycled materials in an effort to reduce waste
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Boxing Week Deal!Up to 16% offSamsung
Samsung 55" OLED 4K Smart TV (QN55S95DAFXZC)
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Samsung 2024 TV Lineup!
Shop this years latest & greatest Televisions
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Samsung Matte Display: See what's on screen clearly
Say goodbye to seeing yourself on screens, and hi to Samsung's new Matte Display TVs The Frame, The Sero & The Serif. It drastically reduces light reflections and glare, for a comfortable viewing experience.
