LG OLED77GXPUA 77″ HDR 4K UHD OLED Smart TV
See how perfect LG OLED TVs can be
Bring home the world’s #1 selling OLED TV. Only OLED pixels emit their own light, allowing for perfect black, intense color and stunning picture. Other TVs pale in comparison. There’s LG OLED, then there’s everything else.
See how OLED redefines picture quality
Once you’ve seen LG OLED TV with your own eyes, you’ll understand. It’s stunning picture that redefines quality. Millions of OLED pixels emit their own light independently and can be completely turned off. This unveils perfect black, over a billion rich colors and infinite contrast. From the gridiron to the iron throne, no detail goes unseen.
AI processor directs your 4K picture behind the scenes
Everything you see and hear is automatically made better, clearer, smoother, and more dynamic with our ?9 Gen 3 AI Processor 4K. You don’t have to do a thing. Our most advanced 4K processor does it for you with AI Picture Pro, AI Sound Pro, AI 4K Upscaling*, and the ability to help your TV to evolve over time.
Intelligence to make life easier
LG OLED TVs think fast. Our advanced AI processors drive better picture and sound. AI powers webOS to offer personalized content recommendations. LG ThinQ® AI technology and integrated voice assistants, like the Google Assistant and Alexa*, control compatible connected home devices with ease.
See cinema and sports in a new light
See it. Hear it. Feel it. LG OLED TV is your ticket to a stunning picture. Get easy access to Disney+, the Apple TV app, Sling and more. Elevate entertainment with the dimensional sound of Dolby Atmos®*, support for Dolby Vision™, auto picture settings of Filmmaker Mode™ and convenient updates of Sports Alert.
See how LG TVs give you the gaming edge
LG OLED TV is built for gaming. AI-powered picture quality transports you to the moment. Gaming features and the latest tech, like NVIDIA G-SYNC®* and FreeSync™*, give you an edge with less lag, high refresh rates, and incredibly smooth and responsive gameplay.
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