Sony XBR48A9S 48″ Master Series OLED 4K Ultra HD HDR Smart TV
Deep OLED blacks, immersive sound, compact size
See the deep blacks and natural colours of OLED in a more compact TV. Sony XBR48A9S 48″ Master Series OLED 4K Ultra HD HDR Smart TV brings out the detail in every scene with screen sound that’s in total harmony with the picture. Enjoy great picture and sound quality packed into a beautifully compact form.
Making colour and contrast more real
With Object-based HDR remaster, the colour in individual objects on screen is analyzed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, the Sony XBR48A9S 48″ Master Series OLED 4K Ultra HD HDR Smart TV can reproduce greater depth, textures and more realistic pictures.
Supreme resolution, whatever you’re watching
Any kind of content can be upconverted to lifelike 4K resolution with Sony’s unique features. Our X1™ Ultimate, twice as fast as the X1™ Extreme, precisely analyzes and processes data to enrich 4K pictures with real-world detail and texture. Even images filmed in 2K and Full HD are upscaled close to 4K by 4K X-Reality™ PRO using a unique 4K database. Resolution of each subject is then optimized by Object-based Super Resolution to reproduce virtually real-world textures.
Reproduces a wider, more precise range of colours
By widening the colour spectrum, TRILUMINOS powered by our X1 processors reproduces more colours than a conventional television. It analyzes and processes data in every image to make colours even more natural and precise so pictures are closer than ever to real life.
Making fast-moving scenes bright and clear
With pictures created by millions of individually controlled pixels, everything is sharp and clear on OLED. And with our X-Motion Clarity™ technology, even fast action stays smooth and clear. Moving images are precisely controlled to minimize blur so that pictures remain true with less loss in brightness during high-speed scenes.
Beautiful colours from any angle
Watching TV from the sides is now as satisfying as from the centre. Our self-illuminating OLED panel keeps colours consistent and true, wherever you’re watching.
Incredibly immersive sound from the screen
Sound on conventional TVs with a speaker located below the screen is often out of sync with the picture. With our Acoustic Surface Audio, the screen is the speaker. An innovative actuator behind the screen vibrates discreetly to create sound, so what you hear comes from the place in the scene where the action is happening—dialogue from characters, engine noise from a car.
Sound flows around you with Dolby Atmos
Be surrounded by sound as if you are right there in the scene. With Dolby Atmos, sound comes from above as well as from the sides so you can hear objects moving overhead with more realism for a truly multi-dimensional experience.
Enjoy multidimensional sound with S-Force Front Surround
Hear sound as you would from a separate multi surround speaker. By upconverting inputs, S-Force Front Surround virtually reproduces a multi surround speaker system within your TV so you can enjoy all the thrills of more immersive sound.
Supreme pictures and sound, whatever the environment
Sit back and enjoy the best possible viewing experience. Sony’s unique ambient optimization technology automatically adjusts picture and sound to your environment.
Brightness refined for your room
On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This 4K OLED TV includes an embedded light sensor that optimizes picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones, so you get the perfect view.
Sound tailored to your environment
Sound experience can change depending on your room environment. For example, curtains absorb sound, while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This 4K Ultra HD TV detects objects and reproduces sound that’s enhanced and optimized to your room.
Minimalist design immerses you in the picture
Super-thin bezel keeps you focused on the screen for a truly immersive viewing experience. With its compact size, thin form and simple one-slate design, this TV harmonizes with your living room.
Works with Google Home
With the Google Assistant, you can ask your TV to connect and communicate with your smart devices including security cameras and appliances. It’s truly effortless and offers the ultimate experience.
Connect with Your Alexa
Connect your Alexa-enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.
Works with Apple AirPlay/Apple HomeKit
With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad or Mac. Watch movies and shows from the Apple TV app, your favourite apps or even Safari. Share your photos with everyone in the room.
Your new smart life
Chromecast lets you cast your favourite videos, games and apps from your mobile device, in full quality, to your TV. With just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.
Enjoy smoother, more responsive gaming
TVs with BRAVIA Sync recognize when a games console is connected and automatically switch the TV to game mode. In this mode, picture processing is optimized to suit video games’ faster frame rates. So you can experience smooth, responsive gameplay with no annoying lag or delay.
Embrace the thrills of the cinema
Enjoy cinematic thrills at home. Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound.
Preserving the passion of the creators
To address colour variations from the production process, this TV is ready to use Portrait Displays’ high-performance Calman auto-calibration software. This allows an unprecedented level of calibration and the ability to fine tune adjustments simply not possible through conventional picture settings. It delivers high-fidelity colour reproduction that’s true to the original TV signal and can even adapt to the subtlest changes in colour that may occur over time. This TV is Calman Ready, allowing customers to benefit from software used by visual creators in post-production, quality-control workflows, further demonstrating our commitment to deliver pictures with professional-grade colour-calibrated accuracy in the home.
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