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Sony K-77XR8B BRAVIA XR8B 77” OLED 4K HDR Smart Google TV - 2025 Model
Product Description
Product Description
Sony K-77XR8B BRAVIA XR8B 77” OLED 4K HDR Smart Google TV - 2025 Model
The Sony K-77XR8B is a 77-inch OLED powerhouse that brings cinematic visuals and immersive sound straight into your living room. With over 8 million self-lit pixels, this TV delivers pure blacks and dazzling brightness that make every scene pop. Whether you're streaming movies, gaming, or watching live sports, the XR Processor™ ensures every moment is sharp, vibrant, and lifelike.
Stunning Picture Quality with OLED and XR Processor™
The Sony K-77XR8B uses OLED technology to provide deep blacks, rich colors, and incredible contrast. The XR Processor™ analyzes each scene in real-time, enhancing color, contrast, and clarity so you get a lifelike picture every time. With XR Triluminos Pro, billions of colors are reproduced accurately, making each shade subtle and true-to-life.
Immersive Sound That Matches the Action
Acoustic Surface Audio+™ turns the entire screen into a speaker, syncing sound with the action on screen. Voice Zoom 3™ ensures dialogue is clear even during intense action sequences. You can also pair with a compatible BRAVIA Theatre sound system to activate Acoustic Centre Sync for enhanced audio depth and crisp dialogue.
Smart Google TV for All Your Streaming Needs
Access your favorite streaming apps like Netflix, Prime Video, Disney+, YouTube, and more directly through Google TV™. Chromecast built-in™ and Apple AirPlay® 2 support lets you cast content from your devices effortlessly. Plus, the SONY PICTURES CORE app offers IMAX® Enhanced content for a true cinematic experience at home.
Gaming Features That Level Up Your PlayStation® 5
The Sony K-77XR8B brings gaming to life with Auto HDR Tone Mapping and Auto Genre Picture Mode for PS5® compatibility. HDMI 2.1 features like 4K/120fps, VRR, ALLM, and Source-based Tone Mapping (SBTM) ensure smooth gameplay and quick responsiveness. Game Menu puts all your settings in one place for maximum convenience.
Design That Blends Into Your Home
The Slim One Slate design fuses the screen and bezel into a seamless panel, while the thin profile and subtle side edges let the TV blend naturally with your walls. The 4-way stand gives you flexibility to position the TV on wide or narrow furniture or accommodate a soundbar. Cables stay hidden with the rear cover for a clutter-free look.
Cinematic Features for Movies and Shows
Studio Calibrated modes for Netflix, Prime Video, and SONY PICTURES CORE bring movies and shows to life as intended by the creators. Dolby Vision®, Dolby Atmos®, IMAX® Enhanced, and DTS:X® support ensures immersive visuals and audio for a true home theater experience. XR Clear Image™ and XR OLED Motion™ keep fast-moving action sharp and blur-free.
Smart Controls and Connectivity
Use Google Assistant or Alexa to control your TV hands-free. The BRAVIA Connect app lets you adjust volume, picture settings, or troubleshoot issues right from your smartphone. BRAVIA CAM™ (sold separately) optimizes picture and sound based on room conditions and allows video calls on a larger screen.
Energy Efficient and Eco-Friendly
The Eco Dashboard centralizes all energy-saving settings, making it easy to monitor and adjust your consumption. The TV uses recycled materials in its construction and packaging, reducing environmental impact without compromising performance.
The Sony K-77XR8B combines incredible picture quality, cinematic sound, gaming performance, and smart features in a sleek, modern design. It’s a 77-inch OLED TV that transforms any room into a home theater while keeping your environment in mind.
FAQs
What makes the Sony K-77XR8B OLED different from other TVs? The self-lit OLED pixels provide true blacks, high brightness, and precise color for an immersive viewing experience.
Does it support Dolby Vision and Dolby Atmos? Yes, the TV supports both Dolby Vision® and Dolby Atmos® for cinematic picture and sound quality.
Can I use it with my PlayStation® 5? Absolutely. It supports Auto HDR Tone Mapping, Auto Genre Picture Mode, and HDMI 2.1 features like 4K/120fps, VRR, and ALLM for enhanced gaming performance.
How can I control the TV without a remote? You can use Google Assistant, Alexa, or the BRAVIA Connect app on your smartphone. Gesture Control is also supported for basic functions.
Is the Sony K-77XR8B energy efficient? Yes, it includes the Eco Dashboard to manage energy consumption and uses recycled materials in both the TV and packaging.
Features & Specs
Features & Specs
Warranty
Warranty
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Product Description
Product Description
Sony K-77XR8B BRAVIA XR8B 77” OLED 4K HDR Smart Google TV - 2025 Model
The Sony K-77XR8B is a 77-inch OLED powerhouse that brings cinematic visuals and immersive sound straight into your living room. With over 8 million self-lit pixels, this TV delivers pure blacks and dazzling brightness that make every scene pop. Whether you're streaming movies, gaming, or watching live sports, the XR Processor™ ensures every moment is sharp, vibrant, and lifelike.
Stunning Picture Quality with OLED and XR Processor™
The Sony K-77XR8B uses OLED technology to provide deep blacks, rich colors, and incredible contrast. The XR Processor™ analyzes each scene in real-time, enhancing color, contrast, and clarity so you get a lifelike picture every time. With XR Triluminos Pro, billions of colors are reproduced accurately, making each shade subtle and true-to-life.
Immersive Sound That Matches the Action
Acoustic Surface Audio+™ turns the entire screen into a speaker, syncing sound with the action on screen. Voice Zoom 3™ ensures dialogue is clear even during intense action sequences. You can also pair with a compatible BRAVIA Theatre sound system to activate Acoustic Centre Sync for enhanced audio depth and crisp dialogue.
Smart Google TV for All Your Streaming Needs
Access your favorite streaming apps like Netflix, Prime Video, Disney+, YouTube, and more directly through Google TV™. Chromecast built-in™ and Apple AirPlay® 2 support lets you cast content from your devices effortlessly. Plus, the SONY PICTURES CORE app offers IMAX® Enhanced content for a true cinematic experience at home.
Gaming Features That Level Up Your PlayStation® 5
The Sony K-77XR8B brings gaming to life with Auto HDR Tone Mapping and Auto Genre Picture Mode for PS5® compatibility. HDMI 2.1 features like 4K/120fps, VRR, ALLM, and Source-based Tone Mapping (SBTM) ensure smooth gameplay and quick responsiveness. Game Menu puts all your settings in one place for maximum convenience.
Design That Blends Into Your Home
The Slim One Slate design fuses the screen and bezel into a seamless panel, while the thin profile and subtle side edges let the TV blend naturally with your walls. The 4-way stand gives you flexibility to position the TV on wide or narrow furniture or accommodate a soundbar. Cables stay hidden with the rear cover for a clutter-free look.
Cinematic Features for Movies and Shows
Studio Calibrated modes for Netflix, Prime Video, and SONY PICTURES CORE bring movies and shows to life as intended by the creators. Dolby Vision®, Dolby Atmos®, IMAX® Enhanced, and DTS:X® support ensures immersive visuals and audio for a true home theater experience. XR Clear Image™ and XR OLED Motion™ keep fast-moving action sharp and blur-free.
Smart Controls and Connectivity
Use Google Assistant or Alexa to control your TV hands-free. The BRAVIA Connect app lets you adjust volume, picture settings, or troubleshoot issues right from your smartphone. BRAVIA CAM™ (sold separately) optimizes picture and sound based on room conditions and allows video calls on a larger screen.
Energy Efficient and Eco-Friendly
The Eco Dashboard centralizes all energy-saving settings, making it easy to monitor and adjust your consumption. The TV uses recycled materials in its construction and packaging, reducing environmental impact without compromising performance.
The Sony K-77XR8B combines incredible picture quality, cinematic sound, gaming performance, and smart features in a sleek, modern design. It’s a 77-inch OLED TV that transforms any room into a home theater while keeping your environment in mind.
FAQs
What makes the Sony K-77XR8B OLED different from other TVs? The self-lit OLED pixels provide true blacks, high brightness, and precise color for an immersive viewing experience.
Does it support Dolby Vision and Dolby Atmos? Yes, the TV supports both Dolby Vision® and Dolby Atmos® for cinematic picture and sound quality.
Can I use it with my PlayStation® 5? Absolutely. It supports Auto HDR Tone Mapping, Auto Genre Picture Mode, and HDMI 2.1 features like 4K/120fps, VRR, and ALLM for enhanced gaming performance.
How can I control the TV without a remote? You can use Google Assistant, Alexa, or the BRAVIA Connect app on your smartphone. Gesture Control is also supported for basic functions.
Is the Sony K-77XR8B energy efficient? Yes, it includes the Eco Dashboard to manage energy consumption and uses recycled materials in both the TV and packaging.
