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Sony K-98XR70M2 98" BRAVIA 7 II True RGB 4K HDR Google TV with Gemini - 2026
Product Description
Product Description
Sony K-98XR70M2 98" BRAVIA 7 II True RGB 4K HDR Google TV with Gemini - 2026
The Sony K-98XR70M2 changes the way a large-screen TV feels in your home. With a massive 98-inch display, True RGB technology, and AI-powered picture processing, this BRAVIA 7 II model delivers color and contrast that feel more natural, detailed, and immersive from every angle. It is built for movie lovers, gamers, sports fans, and anyone who wants a cinema-style experience without leaving the couch.
True RGB Technology Brings Color to Life
At the heart of the Sony K-98XR70M2 is Sony’s evolved True RGB system powered by independently controlled red, green, and blue LEDs. Think of it like giving every color its own spotlight instead of blending everything together behind the scenes. The result? Richer tones, smoother gradation, and more accurate color reproduction across the entire screen.
The expanded color range works alongside high brightness levels to create vivid images with impressive depth. Bright scenes shine without washing out detail, while darker scenes keep their shadow definition intact. Whether you are watching an action film or a nature documentary, every frame feels layered and realistic.
X-Wide Angle technology also helps maintain color consistency from virtually any seat in the room. No more faded visuals from side viewing angles. The picture stays vibrant and balanced across the space.
AI-Powered Picture Processing That Works in Real Time
The XR Processor with AI scene recognition continuously analyzes content to optimize color, contrast, and clarity. It adjusts the picture dynamically so movies, sports, and streaming content look cleaner and more refined without needing constant manual tweaking.
XR Clear Image technology restores detail in lower-resolution and older content while reducing visual noise. That means even non-4K content appears sharper and more natural on the large 98-inch screen.
For scenes with intense brightness shifts, XR Contrast Booster balances light precisely across the display. Bright highlights appear more striking while blacks stay deep and controlled. It creates a stronger sense of realism, especially in HDR content.
Fast-moving scenes also benefit from XR Motion Clarity, which keeps sports, gaming, and action movies smooth and blur-free. Motion stays sharp even during rapid camera movement or high-speed gameplay.
Cinematic Sound That Matches the Action
A screen this large deserves audio that can keep up, and the Sony K-98XR70M2 does exactly that. Acoustic Multi-Audio+ creates immersive surround sound that feels aligned directly with the action on screen instead of coming from below the TV.
3D Surround Upscaling transforms standard stereo audio into wider, more immersive sound. It gives movies, games, and live events a stronger sense of space and depth.
Voice Zoom 3 uses AI machine learning to make dialogue clearer in every scene. Quiet conversations no longer get buried under background effects or music. Voices stay crisp and easy to follow.
Smart Features Built Around Convenience
The Sony K-98XR70M2 includes Google TV with Gemini integration for faster content discovery and voice control. You can ask Gemini for recommendations, search across apps, open content, or control compatible smart home devices using hands-free voice commands.
Apple AirPlay 2 support makes it easy to stream content from an iPhone, iPad, or Mac, while Google Cast lets you send movies, shows, and apps directly from compatible devices.
SONY PICTURES CORE also comes included, offering access to movies with IMAX Enhanced and Pure Stream quality support. Combined with Dolby Vision, Dolby Atmos, DTS:X, and Studio Calibrated modes, the TV creates a more cinematic home entertainment experience.
Built for Serious Gaming
Gaming on the Sony K-98XR70M2 feels responsive and smooth thanks to HDMI 2.1 support with 4K/120, VRR, and ALLM. Competitive games stay fluid while reducing lag and screen tearing.
PS5 gamers also benefit from Auto HDR Tone Mapping and Auto Genre Picture Mode, which automatically optimize image quality for gaming and streaming.
Game Menu 2 keeps all gaming settings and assist tools in one convenient location. You can quickly adjust picture settings, check status information, or even switch to Multi-View without interrupting gameplay.
PS Remote Play support also lets you stream PlayStation games directly to your BRAVIA TV from another room or location.
Premium Design That Fits Modern Spaces
Despite its enormous screen size, the Sony K-98XR70M2 maintains a refined appearance with Harmonic Presence design. Integrated cable management helps keep the setup tidy while the wave-pattern bezel adds subtle texture without distraction.
The Mirage Stand combines slim steel with a transparent lens panel to create a floating effect that gives the TV a lighter visual presence in the room. It feels modern without trying too hard.
When the TV is not in use, BRAVIA Gallery can display curated artwork to turn the screen into part of the décor instead of a giant black rectangle dominating the wall.
Accessibility and Everyday Ease
Sony also focused on making the experience more comfortable for everyone. The redesigned remote includes larger buttons, distinct shapes, improved spacing, and a textured back for better grip. Remote Finder support makes locating the remote less of a scavenger hunt.
Bluetooth headphone control allows playback and volume adjustments directly from connected headphones, giving viewers more flexibility without reaching for the remote constantly.
Eco Dashboard 2 keeps energy efficiency settings organized in one place and even monitors power consumption for better efficiency management.
Pair It With Premium Entertainment Gear
For an expanded home theater experience, the Sony K-98XR70M2 pairs with BRAVIA Theatre Trio, BRAVIA Theatre Quad, BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8, Rear 9 speakers, Sub 9, Sub 8, Sub 7, and the UBP-X700U Blu-ray player.
The Sony K-98XR70M2 combines massive screen size, advanced True RGB color performance, AI-powered processing, immersive sound, and gaming-focused features into one premium home entertainment centerpiece. It delivers the kind of viewing experience that makes ordinary TV nights feel larger, richer, and far more engaging.
FAQs
- What display technology does the Sony K-98XR70M2 use? The Sony K-98XR70M2 uses Sony’s True RGB technology with independently controlled red, green, and blue LEDs for enhanced color accuracy, deeper contrast, and wider viewing angles.
- Does the Sony K-98XR70M2 support gaming features for PS5? Yes, the TV supports Auto HDR Tone Mapping, Auto Genre Picture Mode, HDMI 2.1, 4K/120, VRR, ALLM, and PS Remote Play for a smoother gaming experience.
- Can the Sony K-98XR70M2 stream content from Apple devices? Yes, Apple AirPlay 2 support allows streaming from compatible iPhone, iPad, and Mac devices.
- What audio technologies are included in the Sony K-98XR70M2? The TV includes Acoustic Multi-Audio+, 3D Surround Upscaling, Voice Zoom 3, Dolby Atmos, DTS:X, and support for compatible BRAVIA Theatre audio products.
- Does the Sony K-98XR70M2 include voice control features? Yes, Gemini on Google TV supports hands-free voice control for searching content, opening apps, and controlling compatible smart home devices.
Features & Specs
Features & Specs
Documents
Documents
Warranty
Warranty
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Product Description
Product Description
Sony K-98XR70M2 98" BRAVIA 7 II True RGB 4K HDR Google TV with Gemini - 2026
The Sony K-98XR70M2 changes the way a large-screen TV feels in your home. With a massive 98-inch display, True RGB technology, and AI-powered picture processing, this BRAVIA 7 II model delivers color and contrast that feel more natural, detailed, and immersive from every angle. It is built for movie lovers, gamers, sports fans, and anyone who wants a cinema-style experience without leaving the couch.
True RGB Technology Brings Color to Life
At the heart of the Sony K-98XR70M2 is Sony’s evolved True RGB system powered by independently controlled red, green, and blue LEDs. Think of it like giving every color its own spotlight instead of blending everything together behind the scenes. The result? Richer tones, smoother gradation, and more accurate color reproduction across the entire screen.
The expanded color range works alongside high brightness levels to create vivid images with impressive depth. Bright scenes shine without washing out detail, while darker scenes keep their shadow definition intact. Whether you are watching an action film or a nature documentary, every frame feels layered and realistic.
X-Wide Angle technology also helps maintain color consistency from virtually any seat in the room. No more faded visuals from side viewing angles. The picture stays vibrant and balanced across the space.
AI-Powered Picture Processing That Works in Real Time
The XR Processor with AI scene recognition continuously analyzes content to optimize color, contrast, and clarity. It adjusts the picture dynamically so movies, sports, and streaming content look cleaner and more refined without needing constant manual tweaking.
XR Clear Image technology restores detail in lower-resolution and older content while reducing visual noise. That means even non-4K content appears sharper and more natural on the large 98-inch screen.
For scenes with intense brightness shifts, XR Contrast Booster balances light precisely across the display. Bright highlights appear more striking while blacks stay deep and controlled. It creates a stronger sense of realism, especially in HDR content.
Fast-moving scenes also benefit from XR Motion Clarity, which keeps sports, gaming, and action movies smooth and blur-free. Motion stays sharp even during rapid camera movement or high-speed gameplay.
Cinematic Sound That Matches the Action
A screen this large deserves audio that can keep up, and the Sony K-98XR70M2 does exactly that. Acoustic Multi-Audio+ creates immersive surround sound that feels aligned directly with the action on screen instead of coming from below the TV.
3D Surround Upscaling transforms standard stereo audio into wider, more immersive sound. It gives movies, games, and live events a stronger sense of space and depth.
Voice Zoom 3 uses AI machine learning to make dialogue clearer in every scene. Quiet conversations no longer get buried under background effects or music. Voices stay crisp and easy to follow.
Smart Features Built Around Convenience
The Sony K-98XR70M2 includes Google TV with Gemini integration for faster content discovery and voice control. You can ask Gemini for recommendations, search across apps, open content, or control compatible smart home devices using hands-free voice commands.
Apple AirPlay 2 support makes it easy to stream content from an iPhone, iPad, or Mac, while Google Cast lets you send movies, shows, and apps directly from compatible devices.
SONY PICTURES CORE also comes included, offering access to movies with IMAX Enhanced and Pure Stream quality support. Combined with Dolby Vision, Dolby Atmos, DTS:X, and Studio Calibrated modes, the TV creates a more cinematic home entertainment experience.
Built for Serious Gaming
Gaming on the Sony K-98XR70M2 feels responsive and smooth thanks to HDMI 2.1 support with 4K/120, VRR, and ALLM. Competitive games stay fluid while reducing lag and screen tearing.
PS5 gamers also benefit from Auto HDR Tone Mapping and Auto Genre Picture Mode, which automatically optimize image quality for gaming and streaming.
Game Menu 2 keeps all gaming settings and assist tools in one convenient location. You can quickly adjust picture settings, check status information, or even switch to Multi-View without interrupting gameplay.
PS Remote Play support also lets you stream PlayStation games directly to your BRAVIA TV from another room or location.
Premium Design That Fits Modern Spaces
Despite its enormous screen size, the Sony K-98XR70M2 maintains a refined appearance with Harmonic Presence design. Integrated cable management helps keep the setup tidy while the wave-pattern bezel adds subtle texture without distraction.
The Mirage Stand combines slim steel with a transparent lens panel to create a floating effect that gives the TV a lighter visual presence in the room. It feels modern without trying too hard.
When the TV is not in use, BRAVIA Gallery can display curated artwork to turn the screen into part of the décor instead of a giant black rectangle dominating the wall.
Accessibility and Everyday Ease
Sony also focused on making the experience more comfortable for everyone. The redesigned remote includes larger buttons, distinct shapes, improved spacing, and a textured back for better grip. Remote Finder support makes locating the remote less of a scavenger hunt.
Bluetooth headphone control allows playback and volume adjustments directly from connected headphones, giving viewers more flexibility without reaching for the remote constantly.
Eco Dashboard 2 keeps energy efficiency settings organized in one place and even monitors power consumption for better efficiency management.
Pair It With Premium Entertainment Gear
For an expanded home theater experience, the Sony K-98XR70M2 pairs with BRAVIA Theatre Trio, BRAVIA Theatre Quad, BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8, Rear 9 speakers, Sub 9, Sub 8, Sub 7, and the UBP-X700U Blu-ray player.
The Sony K-98XR70M2 combines massive screen size, advanced True RGB color performance, AI-powered processing, immersive sound, and gaming-focused features into one premium home entertainment centerpiece. It delivers the kind of viewing experience that makes ordinary TV nights feel larger, richer, and far more engaging.
FAQs
- What display technology does the Sony K-98XR70M2 use? The Sony K-98XR70M2 uses Sony’s True RGB technology with independently controlled red, green, and blue LEDs for enhanced color accuracy, deeper contrast, and wider viewing angles.
- Does the Sony K-98XR70M2 support gaming features for PS5? Yes, the TV supports Auto HDR Tone Mapping, Auto Genre Picture Mode, HDMI 2.1, 4K/120, VRR, ALLM, and PS Remote Play for a smoother gaming experience.
- Can the Sony K-98XR70M2 stream content from Apple devices? Yes, Apple AirPlay 2 support allows streaming from compatible iPhone, iPad, and Mac devices.
- What audio technologies are included in the Sony K-98XR70M2? The TV includes Acoustic Multi-Audio+, 3D Surround Upscaling, Voice Zoom 3, Dolby Atmos, DTS:X, and support for compatible BRAVIA Theatre audio products.
- Does the Sony K-98XR70M2 include voice control features? Yes, Gemini on Google TV supports hands-free voice control for searching content, opening apps, and controlling compatible smart home devices.
