Sony XR-A90K BRAVIA XR OLED UHD HDR Smart TV – 2022 Model

Sony XR-A90K BRAVIA XR OLED UHD HDR Smart TV

See how real your entertainment becomes and experience immersive depth and lifelike picture quality, Sony XR-A90K BRAVIA XR OLED UHD HDR Smart TV powered by Sony’s intelligent Cognitive Processor XR™. Revolutionary TV processing technology delivers enhanced contrast with detailed blacks and natural colours. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting colour, contrast, and clarity, bringing astounding realism to your content.

More depth and texture with pure blacks and stunning highlights

Feel the beauty of OLED contrast with pure blacks and lifelike brightness. Sony XR-A90K Contrast Pro technology, powered by the Cognitive Processor XR™, analyzes and enhances the picture in the same way the human eye focuses for immersive depth and realism resulting in ultra-detailed shadows and crisp, clean peak highlights. No more details overwhelmed by shadow or lost in blown-out highlights.

A wide colour spectrum for real-world shades and hues

See colours that are natural and beautiful to the human eye. The Sony XR-A90K BRAVIA XR Cognitive Processor XR™ enables Sony BRAVIA XR™ TVs to access billions of accurate colours and reproduce each shade with the subtle differences seen in the real world. XR Triluminos™ Pro further enhances the range of hues and saturation allowing for extremely precise details within textures and ensuring skin tones look completely natural – with the same accuracy as the human eye.

The entertainment you love. With help from Google

See 700,000+ movies and TV episodes all in one place. Google TV™ brings your favourite content from across your apps and subscriptions and organizes them just for you. Searching is easy – just ask Google. Try saying, “Hey Google, find action movies” to search across your favourite apps.

Bring the cinematic experience home, enjoy included movies with BRAVIA CORE™

With the Sony XR-A90K BRAVIA CORE™ app, enjoy the latest Sony Pictures Entertainment (SPE) titles and the largest IMAX Enhanced collection. Use the included credits to choose from hundreds of the latest release movies to redeem. In addition, you’re subscribed to an amazing selection of movies to stream anytime and as many times as you like.2 BRAVIA CORE is the first in the industry to feature Pure Stream™ technology, achieving near lossless 4K UHD Blu-ray equivalent quality with streaming up to 80 Mbps delivering stunning visuals and expressive sound quality.

Enjoy immersive and engaging cinematic content as the creator intended

See your favourite content the way it was always meant to be watched with a range of technologies that preserve the creator’s intent. Dolby Vision™ brings scenes to life with striking highlights, deeper blacks, and vibrant colours. IMAX Enhanced™ content brings the immersion into the home with digitally remastered movies that provide full screen picture and more powerful sound – just as the creator intended. Netflix Adaptive Calibrated Mode allow you to enjoy Netflix original content in original studio picture quality by working together with the ambient light optimization feature of Sony XR-A90K BRAVIA XR TVs to immerse you in your favourite shows by optimizing the picture brightness based on your room lighting conditions. BRAVIA CORE Calibrated Mode automatically adjusts to the optimal picture settings to create a truly exceptional at-home movie viewing experience.

Perfect for PlayStation® 5

Take your gaming to the next level with BRAVIA XR TVs and feel the action all around you with detailed, responsive gameplay. See the advantage in high-performance games and near-instant on-screen action with dedicated Game Mode featuring input lag as low as 8.5ms. Only Sony TVs have exclusive features for the PS5® console. With Auto HDR Tone Mapping HDR settings of the PS5 console are automatically adjusted to your TV for detailed, high-contrast scenes and with Auto Genre Picture Mode picture quality modes automatically switch between Game Mode when gaming and Standard Mode when watching movies for optimal picture settings.

Level-up your gaming with features specified in HDMI 2.1

With features such as 4K/120, VRR, and ALLM as specified in HDMI 2.1, BRAVIA XR TVs deliver a thrilling gaming experience. With 4K/120 you get up to 120fps on compatible games10 and input lag as low as 8.5ms, giving you the advantage in high-intensity gaming. Variable Refresh Rate (VRR) allows the TV to dynamically adjust the displays refresh rate to match the variable frame rates of the gaming device to avoid stuttering delays and screen tearing enabling smoother gameplay and Auto Low Latency Mode (ALLM) allows your TV to recognize when a gaming console is connected and can automatically switch to low latency mode ensuring smoother, more responsive gameplay.

The screen is the speaker with sound and picture in perfect harmony

Hear an audio experience that matches how we sense the world. With Acoustic Surface Audio+™, triple actuators behind the TV vibrate to produce sound from the entire screen and elevate the soundstage enabling sound to follow the action on screen. Dual subwoofers deliver powerful bass and round out the sound for a truly immersive cinematic feel. And with Dolby Atmos support and 3D Surround Upscaling, everything you watch gets the true surround sound treatment. With sound and picture in perfect harmony, you'll hear more realistic sound and exceptionally clear dialogue.

Pairs perfectly with Sony soundbars

Paired with select Sony soundbars, our latest Sony XR-A90K BRAVIA XR TVs go even further to bring you an unmatched audio-visual experience. Acoustic Centre Sync synchronizes the TVs speakers with the soundbar to reinforce the centre speaker channel for clearer, fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience. When connected, soundbar settings automatically appear on the Sony XR-A90K BRAVIA XR TV’s Quick Settings menu for easy control of volume and soundbar features such as sound field, rear speaker volume, and voice amplification.

Intelligent motion processing for fast-moving, blur-free scenes

Watching sports and action-packed movies just got a whole lot better. Sony XR-A90K BRAVIA XR Powered by the Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross analyzing key visual elements in every frame. It intelligently creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

Bring back lost texture and detail, the intelligent way

Whatever the content or source, you’ll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Powered by the Cognitive Processor XR™, XR 4K Upscaling accesses a vast database, intelligently recreating lost textures and detail for a real-world picture. See the authentic features of people’s faces, identify every blade of grass, and marvel at the precise texture of buildings and scenery.

Hands-free entertainment with help from Google

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, “what should I watch?” Even get answers like sports scores, control smart home devices, and more. Just say "Hey Google" to get started.

All your favourite streaming apps in one place

Sony XR-A90K BRAVIA XR TVs with Google TV give you access to all your favourite streaming apps in one place, including Netflix, Amazon Prime Video, Disney+, YouTube, the Apple TV app, Crave, and many more. Get access to all your favourite movies and TV shows in a simple, easy-to-navigate interface and use Google Assistant to quickly find new content to watch.

Family-friendly smart TV

Discover a fun collection of movies and shows for the whole family. Create a Kids Profile that helps you guide children to age-appropriate content on streaming apps so they're not watching something they shouldn't be. Pick from a selection of playful avatars and themes, set parental controls to restrict what streaming services are shown, limit watching time, and even set bedtimes.

Works with AirPlay 2

With Apple AirPlay 2, you can share pictures, video, or audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from your favourite apps and the Apple TV app, or even Safari. Share your photos with everyone in the room.

Beautifully designed to complement your unique viewing experience

Our minimalist One Slate design with premium flush surface metal bezel elegantly embraces the screen in a single pane of glass that keeps you focused on the big picture. The versatile two-way multi-position stand gives you the flexibility of a low-profile immersive setting that focuses your attention on the picture or a raised setting for ideal positioning of your soundbar.

Discover new ways to enjoy TV with BRAVIA CAM

Connect Sony XR-A90K BRAVIA XR BRAVIA CAM, sold separately, for an even more dynamic viewing experience. Ambient Optimization Pro recognizes where you’re sitting in the room and automatically optimizes the picture and sound accordingly. This means picture brightness is tailored to your viewing environment and audio comes through clearer and more immersive. Also, BRAVIA CAM can enable Auto Power Saving Mode when it doesn’t detect anybody in front of the Sony XR-A90K TV – automatically darkening the screen and saving power consumption. Have fun with your TV and enjoy video chat with friends and family on the big screen. And gesture control enables you to change channels, adjust volume, and more using simple gestures, no remote required.

Sony TVs are designed with the environment in mind

Sony XR-A90K BRAVIA XR TVs are engineered to deliver stunning designs with the environment in mind. Sony TVs use recycled plastics in the rear covers, the largest TV part by surface area.19 We’ve optimized our packaging to achieve approximately 35% reduction of plastic volume, and decreased packaging size by about 15% and weight by about 10%, increasing the number of units that can be shipped at a time.20 And we’ve carefully considered the information printed on the packaging to reduce ink usage by up to 90%.

 

FAQ

1. What is an OLED TV?

• Answer: OLED (Organic Light Emitting Diode) TVs use organic compounds that emit light when an electric current is applied. Unlike LED/LCD TVs, OLED TVs do not require a backlight, allowing for deeper blacks and more vibrant colors.

2. What are the benefits of OLED TVs?

• Answer: OLED TVs offer superior picture quality with deeper blacks, higher contrast ratios, wider viewing angles, and faster refresh rates. They are also generally thinner and more energy-efficient than traditional LED/LCD TVs.

3. Are OLED TVs better than LED/LCD TVs?

• Answer: OLED TVs typically provide better picture quality due to their ability to turn off individual pixels, resulting in true blacks and more accurate colors. However, they can be more expensive and may have a shorter lifespan due to potential burn-in issues.

4. What is burn-in, and should I be worried about it with Sony XR-A90K BRAVIA XR OLED TVs?

• Answer: Burn-in occurs when static images are displayed for long periods, causing permanent discoloration. While OLED TVs are susceptible to burn-in, it is generally not a concern for most users if the TV is used normally. Manufacturers implement technologies to mitigate this risk.

5. How does the lifespan of an OLED TV compare to other TVs?

• Answer: OLED TVs typically have a lifespan of around 30,000 to 50,000 hours of use. This is comparable to high-end LED/LCD TVs. Lifespan can vary based on usage patterns and settings.

6. Do OLED TVs support HDR?

• Answer: Yes, most OLED TVs support various HDR formats such as HDR10, Dolby Vision, and HLG, providing enhanced contrast and color accuracy for a better viewing experience.

7. Can OLED TVs be wall-mounted?

• Answer: Yes, OLED TVs are generally very thin and lightweight, making them suitable for wall mounting. Be sure to use appropriate mounts and follow manufacturer guidelines.

8. How do I clean an OLED TV screen?

• Answer: To clean an OLED TV screen, use a soft, dry microfiber cloth. Avoid using harsh chemicals or abrasive materials. For stubborn smudges, slightly dampen the cloth with water.

9. What is the optimal viewing distance for an OLED TV?

• Answer: The optimal viewing distance depends on the TV size and resolution. For a 4K OLED TV, a general guideline is to sit about 1.5 times the diagonal screen size away. For example, if you have a 55-inch TV, sit approximately 6.9 feet away.

10. Do OLED TVs have smart features?

• Answer: Yes, most modern OLED TVs come with smart features, including built-in Wi-Fi, streaming apps, voice assistants, and compatibility with smart home devices.

11. Can I connect my OLED TV to external sound systems?

• Answer: Yes, OLED TVs typically have various audio output options, including HDMI ARC, optical audio, and Bluetooth, allowing you to connect to external sound systems, soundbars, and home theater systems.

12. What gaming features do Sony XR-A90K BRAVIA XR OLED TVs offer?

• Answer: Many OLED TVs offer features ideal for gaming, such as low input lag, fast response times, variable refresh rate (VRR), and support for technologies like NVIDIA G-Sync and AMD FreeSync.